We believe one needs a lot of madness to do work that is magical, extraordinary, unprecedented, and differentiating. We help brands come up with new ideas to amplify their businesses and workplace culture. Including ‘Madness’ in our name inspires creative energy, ideation, innovation, out-of-the-box thinking, and courageous experimenting in our team as well as our clients, even if it may seem crazy through conventional lenses usually applied in the business world. We can’t think of another word that describes our uniqueness, values, and integrity any better. We pick informed innovation for ourselves and leave the tried-and-tested imitation for others. But Madness is a serious business, and we never lose grip on strategy at the core.