• Creation of the Brand
  • – Brand’s One-liner & the Story
  • – Brand’s Logo & Color Preferences
  • – Brand’s Visual Journey
• Positioning of the Brand: How’s the brand solving the problem statement of a consumer with its product line?
• Identifying Tonality that would become consumable for the said consumers
• Standardizing Content Buckets basis Brand Identity

• Setting the Strategy for Social Conversations
• Creation of indicative Content Buckets for the social media channels
• Setting the Tonality, Formats & KPIs of the communication floating out on various social media channels
• Design thought & guidance/briefs of various social formats and channels
• Channel Analytics of the Content posted on channels – Reach, Engagement, Success Rate (Cost vs Engagement). Derive observations into next actionable is part & parcel of this exercise

• Video Strategy & Recommendations for the Brand
• Complete Production of the Video, from identifying Storyline to seeing the final product
• Motion Imagery/GIF stories for engagement
• Docudrama Film Scripts
• Employee/Corporate Video Scripts

Besides the script writing, creation of screenplay (how to shoot) documentation & guidance process of the proposed scripts

• Coining Marketing Charters to solve a particular problem statement in hand
• Head to Heart Message Stories for a marketing activity
• Cracking concepts for various story formats against various mediums – campaigns tailored for a specific channel, short span campaigns, long-term brand campaign with channel-wise communication plan
• Website Merchandizing Ideas for improved human-interaction
• Bring Design-intelligence in the marketing communication of the brand

• Notion behind a marketing effort, orientation & articulation to execution & delivery – a deep or even mediocre understanding of the mediums is important for each member of the team. Creating those miles to make for the in-house teams is one objective, and mentoring them to think innovation is another
• Handholding the in-house team for independent & strong execution of Creative Innovation & Operations
• Setting up processes – SOPs & SLAs for Creative, productivity-enhancement techniques for seamless communication workflow
• Communication guidelines for the maintaining the brand’s tonality

• Laying out roadmap of Content structure for the brand, basis the identity, vision and objective of the business
• Creation of Content Tonality for various marketing channels
• Creation of witty content – ad copy, short message, editorials, blogs, story, white paper, etc. for advertising/marketing efforts from the Brand
• Subject-Matter Expert Content
• Marketing Material Creation – Website, Booklets, Product Catalogue, Journals